Primo

Hangover Media > Primo

Challenge

  1. Low brand visibility in the B2B space
  2. Gaps in establishing credibility & trust
  3. Struggle in reaching & engaging the right audience
  4. Inconsistent branding across various customer touchpoints

Services Offered

  • Digital Brand Identity
  • Brand Recall

Our Approach

The Strategy : “AIDA Model”

  1. Attention (Content):
    Eye-catching visuals and videos showcasing Primo’s custom craftsmanship to the right audience.
  2. Interest (Instagram Reels & Emailers):
    Engaged the audience through trend-aligned Instagram reels, fun reel series, and informative emailers.
  3. Desire (Inspiring Content): Highlighted furniture pieces through meaningful content that resonated and built trust.
  4. Action (Founder-Led Storytelling):
    From Founder-led content to DM-worthy CTAs to a compelling company profile, we made it easy to take the next step.

What created Brand Recall?

  1. Founder-led personalized storytelling that resonated with architects & interior designers
  2. Educational & interactive content delivered value
  3. Unified visual identity across all touchpoints
  4. Clear & persuasive CTAs encouraged actions

Founder-led personalized storytelling

Unified visual identity

Highlighted furniture pieces through meaningful content

Results

From Visibility to Memorability

The results spoke through the impact they created. What began as a visibility‑building effort quickly evolved into deeper engagement as audiences resonated with Primo’s craftsmanship and custom‑built design approach.

Each touchpoint: social media, paid campaigns, and emailers, worked together to strengthen recall and nurture genuine interest. This unified strategy transformed attention into trust, proving how a consistent narrative backed by meaningful communication can drive real momentum for a premium custom‑furniture brand.

Views captured attention on videos
0 M+
Engagements built trust & affinity
0 k+
Qualified leads drove action
0 +
Email Open Rate (above average)
0 %

Our Magic In Action