Primo

Hangover > Primo

Challenge

  1. Low brand visibility in the B2B space
  2. Gaps in establishing credibility & trust
  3. Struggle in reaching & engaging the right audience
  4. Inconsistent branding across various customer touchpoints

Services Offered

  • Digital Brand Identity
  • Brand Recall

Our Approach

The Strategy : “AIDA Model”

  1. Attention (Content):
    Eye-catching visuals and videos showcasing Primo’s custom craftsmanship to the right audience.
  2. Interest (Instagram Reels & Emailers):
    Engaged the audience through trend-aligned Instagram reels, fun reel series, and informative emailers.
  3. Interest (Instagram Reels & Emailers):
    Engaged the audience through trend-aligned Instagram reels, fun reel series, and informative emailers.
  4. Action (Founder-Led Storytelling):
    From Founder-led content to DM-worthy CTAs to a compelling company profile, we made it easy to take the next step.

What created Brand Recall?

  1. Founder-led personalized storytelling that resonated with architectures & interior designers (brand’s targeted group)
  2. Educational & interactive content delivered value
  3. Unified visual identity across all touchpoints
  4. Clear & persuasive CTAs encouraged actions

Founder-led personalized storytelling

Unified visual identity

Highlighted furniture pieces through meaningful content

Results

From Visibility to Memorability

The results spoke through the impact they created. What began as a visibility‑building effort quickly evolved into deeper engagement as audiences resonated with Primo’s craftsmanship and custom‑built design approach.

Each touchpoint: social media, paid campaigns, and emailers, worked together to strengthen recall and nurture genuine interest. This unified strategy transformed attention into trust, proving how a consistent narrative backed by meaningful communication can drive real momentum for a premium custom‑furniture brand.

Views captured attention on videos
0 M+
Engagements built trust & affinity
0 k+
Qualified leads drove action
0 +
Email Open Rate (above average)
0 %

Testimonial

Each and every team member is invested in ensuring Primo’s growth and success. So far we have build our social media positively and also generated many qualified leads from the marketing efforts. Some of the comments that we received from our industry is “We also want to build a social media presence like Primo.”

- Dhaval Shah

Co-Founder, Primo Living

Our Magic In Action